With a goal to elevate the RE/MAX brand and its agents within local markets, the “City access” test pilot was launched in Miami. Targeting people who were relocating, looking for a second home and vacationers. We described Miami in ways only a local with insight could. The remax.com/miami page received a 35% lift in traffic during the 3 month campaign run. Other cities to follow included San Frantastic, Austintacious and Aspenomical.